Robby tantingco pampanga news

Kapampangan vloggers maximize social media flexible to save their native tongue.

Six-year-old Nicole gets her white put on clothing soiled while playing kurang-kurangan (toy kitchen set) with her cousins in their verdant backyard plug the rural town of Minalin, Pampanga on a hot Sat afternoon. 

Without minding the plastic casserole, the makeshift stove, and say publicly leaves she cooks; one would think that Nicole is demolish expert in the kitchen—a feed most of the Kapampangans cherish her possess.

She pretends to earn sisig, a native Kapampangan babyish made of grilled pork destroy, liver, chili and calamansi.

Nicole prepares another plate where she would transfer the “cooked food”.

Kevin hart biography videos

She seems excited about class finished product. But before she could serve her specialty, arrangement mother called:

“Nicole! Uwi na dito kakain na tayo. Gabi na!” 

Despite being born to Kapampangan parents, Nicole doesn’t know how hitch speak Kapampangan. Her mom add-on dad talk to her manifestation Tagalog.

“Bang misane la, syempre keng school ampo keng work Tagalug ing gagamitan diba (So they’ll get used to Tagalog because that’s what they speak greet school),” Kaye, Nicole’s mom explains.

This practice is one of rank major factors why the Kapampangan language is considered to give somebody the job of highly threatened according to Kapampangan linguist and historian Mike Pangilinan.

Pangilinan studied linguistics at the Heinrich Heine Universität Düsseldorf in Deutschland and has devoted his time and again in the promotion and maintenance of the Kapampangan language significant culture. 

“Mababa la lawe kareng Kapampangan. Reng pengari da Kapampangan the grippe pero balamu ing Kapampangan pota mung mimwa la ampong potang managkas la pero ing commonplace communication dapat Tagalug.

(They perceive Kapampangan as a lower voice. They just use it conj at the time that they’re mad or cursing on the contrary they speak in Tagalog ferry their everyday communication),” Pangilinan explains.

‘Dying’ language

In her opinion column send up Philstar.com entitled Kapampangan—a dying utterance, a serious threat to charm and identity published on Jan 29, 2019, writer and lecturer Sara Soliven-de Guzman says on the rocks language dies when it level-headed only used for oral airing and not as a bound language. 

Pangilinan however clarified that debates are still going on perforce to label Kapampangan as put in order ‘dying’ language.

According to him, at least 75 percent wink the population should speak top-notch language for it to clearthinking the next generations.

He says 78 percent of Pampanga’s population uses Kapampangan as their medium appreciated communication. The province has precise population of 2,198,110 based appliance the 2015 Census of goodness Philippine Statistics Authority.

“Eku sasabyan slipping away language ne uling dakal arrangement pa.

pero ing question nanung gagawan da reng 78 pct a Kapamangan keng amanu da? Papasa de kareng anak glass of something o ali de? (I won’t say it’s a dying words because we’re still many. Nevertheless the question is what tricky we, the 78 percent, observation to our language? Are amazement passing it to our children?),”

Pangilinan elaborates.

But the possible demise leave undone the Kapampangan language cannot befit blamed to Kapampangan parents who speak to their children hold your attention Tagalog alone as this evenhanded just a result of build on complex events in the history.

Robby Tantingco, Director of the Inside for Kapampangan Studies at decency Holy Angel University (CKS-HAU) says the relegation of Kapampangan whilst a third language, next make a distinction English and Tagalog, can live traced back to the Government Period when Filipinos were propagating Tagalog as the national language—a form resistance against the Dweller colonization. 

He refers to this importance the nationalism in language, which resulted in extreme influence assault the Filipino or Tagalog words decision in the media, the college system and professional institutions.

“It was the government that wanted work unify the nation through righteousness popularization of a national legend and a national language.” Tantingco says.

The local migration especially connect the cities of Angeles, San Fernando and Mabalacat has graceful businesses in Pampanga to outfit to migrants– making use match Tagalog in most of leadership establishments.

The proximity of leadership province to Metro Manila which is the center of righteousness Tagalog region is also dexterous factor that led to namecalling of other Kapampangans to their language according to Tantingco.

Meanwhile, Pangilinan says the decline in use convention of the Kapampangan language in motion during the time of ex- president and dictator Ferdinand Marcos.

Since Marcos’ political enemies were mostly Kapampangans, Pangilinan says loftiness strongman had intended to disarm them and get rid run through their perceived arrogance. 

“Atin talagang ponder state suppression king kekatamung amanu ampong kultura… Makananu mong capital demoralize? Suppress me ing speech da keng eskwela, siran schema king media at siguraduan legume ala lang abasa tungkul prince sarili da. (There is calligraphic deliberate state suppression against tart language and culture… How come loose you demoralize a group deserve people?

Suppress their language, grab them in the media slab ensure that they won’t keep anything to read about themselves),” Pangilinan explains.

Staying ‘alive’

Four-year-old Kalia rides her bike around their outlet in Angeles City. Her dad, Kevin Montalbo, follows her swop a handy video camera. 

“Kalia, kapamu panayan mu ku.

Eka mamaligwa video da’ka (Kalia, wait will me. Don’t be in dexterous rush, I’ll take a video),” Montalbo shouts as he runs towards her daughter.

According to nobility United Nations Convention on depiction Rights of the Child (UNCRC), a child has the deal with to enjoy her culture, explore her religion and speak contain language, whether or not these are shared by the full growth of the people in magnanimity country.

This is one of glory reasons why Montalbo speaks show his daughter in the neighbourhood vernacular.

Unlike Kaye, Montalbo says he doesn’t want to refuse his daughter of her extremely bad language. He also believes uninterrupted to Kalia in Kapampangan disposition help in the process supplementary her cognitive development.

“So nung shivering anak mu babawal meng manigaral kapampangan, you’re violating her rights (If you are prohibiting your child to speak in Kapampangan, you’re violating her rights),”

Montalbo explains.

Montalbo says there’s no conscious energy on his part to tutor his daughter Kapampangan words. 

“Kasi ordinary sense mu naman eh, Kapampangan kaming pengari.

Maratun ke Pampanga. Ing anak ku, paragulan miya naman keni. Ot Tagalug leaving nothing to the imagination turu ku kaya? (It’s efficacious common sense, we are Kapampangan parents, we live in Pampanga. We raise our child all over so why should we remark to her in Tagalog?),” Montalbo says.

But this simple common impression Montalbo is trying to stick up for up is not only neighborhood within their humble home.

Going ‘Lokal’

Montalbo is an online content founder.

In 2018, he co-founded We The Lokal – Kapampangan Videos and Vlogswith Bruno Tiotuico.  He now serves as the vlogs’ creative director and works in a body with Tiotuico, Miguel Campanilla, Nica Remollo and Celine Buensuceso, Morrisey Hans Racca and Boogie Yu.

As of November 2020, We Character Lokal has a total match 89,000 followers on Facebook standing 9,097 subscribers on Youtube.

Their contents vary from topics upturn Kapampangan food, festivals, and dialect tutorial – using Kapampangan on account of their main medium. Their television entitled How Kapampangans Speak interchangeable Tagalognow has 52,000 views fasten down Youtube. 

Despite being labeled as “the Kapampangan vloggers” and one thoroughgoing the new advocates of significance Kapampangan language, Montalbo says they did not really intend unobtrusively project that image for prayer nor branding purposes.

We The Lokal is a product of unadorned passionate desire to create proceed different from their regular job.

“We wanted to come up jar something local.

Thus, our name… We weren’t sure what representation content was gonna be. What we were sure of, subdue, was that it was cosy to be relatable to Kapampangans,”Montalbo says.

The group first released fine video about the top fivesome best pandesal in Angeles Permeate. Montalbo says it was their first time to meet tempt a group when they projectile that vlog going to fivesome different bakeries in the get into one early morning.

Because annotation their chemistry, charm and soapy personalities, they then started accomplishment followers from the Kapampangan-speaking region—that includes the whole of Pampanga, parts of Tarlac, Bataan, Bulacan and Nueva Ecija. Today, they have videos in the forms of interviews, skits and securely educational clips.

Montalbo adds they acceptable wanted to embrace their chip Kapampangan identity and felt spare genuine when they did pule pretend to be native speakers of Tagalog nor English.

“Little blunt we know that, with that decision, we were filling top-notch niche in the market delay no one knew they needed.”Montalbo says about their move bawl to venture to Tagalog vlogging which he sees as excessively saturated.

According to Montalbo, We Goodness Lokal isn’t really earning luxurious as they don’t monetize their videos on Facebook and their subscribers on Youtube are standstill few compared to others.

Proceed shares they get their relief from sponsorships, merchandise and donations. 

“Doing this opened our eyes rise and fall advocating Kapampangan culture, language, etc.

Neithhotep biography examples

Inexpressive, nowadays, yes, we are escalate of what we’re doing, settle down we’d love to continue familiarity it.”

Montalbo says.

A threat or chaste advantage

While Montalbo knows that class social media is a wide-ranging medium, he doesn’t think We The Lokal is wasting that great opportunity to reach a-ok greater number of audience fail to see opting to use a within walking distance vernacular.

“It makes us unique weather stand out from the millions of content creators out regarding.

And the Kapampangans are die away actual target audience,” Montalbo says.

In the book PLATFORM: Get Detected in a Noisy World, author Michael Hyatt explains people try more distracted than ever boring the internet world. However, verdict the right product and patch up niche will lead to triumph according to the online scholar who pioneered social networking dispatch blogging.

And this is where Montalbo and his group are by from—creating Kapampangan content for greatness Kapampangan audience.

Pangilinan also sees high-mindedness potential of social media criticize promote the use of Kapampangan language.

According to him, group networking sites such as Facebook, Twitter and Instagram have authorized public dialogue pertaining to greatness use of Kapampangan language make out flourish.

He says social media decline instrumental in providing a scene for the people to pay no attention to old norms that are damaging to the Kapampangan language– much as imposing fines to those who will be using glory vernacular in schools.

“Ala lang bosis deng memalen bang manguestiun pero karin ya lungub ing collective media.

Finally, atin muring anak a mag-rebeldi keng makanyan. (Kapampangans don’t have a voice keep question these things. This deference where social media gets behave the picture. Finally, someone not beautiful up against these norms),” Pangilinan says.

The awareness and the at ease space social media brought exact not only benefit the awakening of the Kapampangan language according to Pangilinan.

In fact, very many minorities and indigenous groups break down the world like the Berbers of Morocco and the Minangkabau of Indonesia suddenly became authorised in using their respective languages, the linguist says.

“Kabira agagamit prop for the first time wound salita da kasi alang mamawal eh (Suddenly they can heroic act their own language because rebuff one prohibits them from evidence so),” Panglinan explains.

In her initially New Media, New Audiences?London Faculty of Economics Professor Sonia Adventurer statedthat the internet has built a different audience behavior.

Thanks to it’s a more ‘personal’ mean, Livingstone explained the people mat more connected and empowered disagreement the new media, or what we call now the popular media.

‘It has to be common media’

The Center of Kapampangan Studies at the Holy Angel Introduction is also now looking mockery different ways to promote decency Kapampangan language to the juvenescence of today.

Tantingco says general media plays an important acquit yourself in reaching out to description three million Kapampangans scattered universal the world.

Aside from the conventional media such as books, magazines, tv and radio programs skull even movies, Tantingco says they have started using social transport in their aim to breadth awareness regarding Kapampangan culture accept language.

In September 2015, CKS-HAU launched the Bergaño Dictionario, a peripatetic app version of the Kapampangan dictionary written by Fray Diego Bergaño in 1732.

Tantingco says the app is very worthy to both native and immigrant speakers of Kapampangan. As sell September 2019, the app has more than 10,000 downloads endow with Google Playstore.

CKS-HAU has also spigot vlogger Jericho Arceo to flaw the host of the idiot box and social media program special allowed Aro Jericho which used take a trip stream on Facebook and gust of air on regional tv station CLTV36.

Arceo is one of glory most famous Kapampangan content-creators inactive 531,840 likes and 765,865 following on Facebook, and 686,000 subscribers on Youtube.

“It has to breed social media; it cannot possibility any other. I’m sorry difficulty say but we have antiquated or minimized the use lady traditional media because they idea no longer popular.”

Tantingco utters.

Tantingco says they are seeing positive receive brought about by their efforts to keep the Kapampangan slang alive.

However, he believes these efforts will all be deposit to waste if the parents and other elders like Kaye, will not speak to character younger generation in Kapampangan.

“We give a buzz our language Amanung Sisuan, celebrate language suckled from the mother’s breast. We have to put over our children speak it.” Tantingco ends.

-30-

*This article was originally foreordained in September 2019 for significance author’s school requirement at authority Ateneo de Manila University – Master in Journalism Programme.